ABOUT US

NEWS

SOLUTIONS

PARTNERS

REQUEST A DEMO

ABOUT US

NEWS

SOLUTIONS

PARTNERS

REQUEST A DEMO

REQUEST A DEMO

ABOUT US

NEWS

SOLUTIONS

PARTNERS

REQUEST A DEMO

Trusted by leading Beauty & Retail brands.

Trusted by leading beauty & retail brands.

85%+

85%+

85%+

of participants preferred in-store takeback for speed and convenience.

^30%

^30%

^30%

basket value uplift when rewards were redeemed in the same visit.

basket value uplift when rewards were redeemed in the same visit.

“Pentatonic turned takeback from a cost centre into a commercial engine. We now learn more after purchase than we ever could from transactions alone.”

“Pentatonic turned takeback from a cost centre into a commercial engine. We now learn more after purchase than we ever could from transactions alone.”

“Pentatonic turned takeback from a cost centre into a commercial engine. We now learn more after purchase than we ever could from transactions alone.”

-Takeback Programme Lead, Pentatonic Pilot Partner (2025)

WHY TAKEBACK NOW

Beauty loyalty is under pressure. Engagement is flattening, attention is scarce, and footfall is expensive. At the same time, brands lose visibility once a product leaves the shelf, while customers and regulators expect measurable circularity. Pentatonic closes this post-purchase gap by making takeback a loyalty moment that creates value for customers and brands.

Beauty loyalty is under pressure. Engagement is flattening, attention is scarce, and footfall is expensive. At the same time, brands lose visibility once a product leaves the shelf, while customers and regulators expect measurable circularity. Pentatonic closes this post-purchase gap by making takeback a loyalty moment that creates value for customers and brands.

How Takeback-Powered Loyalty Works.

Pentatonic turns takeback into a loyalty loop that drives repeat visits and smarter replenishment, powered by product recognition, rewards, and a single data layer.


Integrated within your loyalty programme, takeback becomes a gamified customer experience. Customers scan, see progress, unlock instant rewards, and track their impact in a seamless flow that feels like part of your brand experience, not a separate initiative.

Pentatonic turns takeback into a loyalty loop that drives repeat visits and smarter replenishment, powered by product recognition, rewards, and a single data layer.


Integrated within your loyalty programme, takeback becomes a gamified customer experience. Customers scan, see progress, unlock instant rewards, and track their impact in a seamless flow that feels like part of your brand experience, not a separate initiative.

Pentatonic turns takeback into a loyalty loop that drives repeat visits and smarter replenishment, powered by product recognition, rewards, and a single data layer.


Integrated within your loyalty programme, takeback becomes a gamified customer experience. Customers scan, see progress, unlock instant rewards, and track their impact in a seamless flow that feels like part of your brand experience, not a separate initiative.

Pentatonic turns takeback into a loyalty loop that drives repeat visits and smarter replenishment, powered by product recognition, rewards, and a single data layer.


Integrated within your loyalty programme, takeback becomes a gamified customer experience. Customers scan, see progress, unlock instant rewards, and track their impact in a seamless flow that feels like part of your brand experience, not a separate initiative.

01

Return

Customers bring empties back in-store or initiate a branded mail-in

01

Return

Customers bring empties back in-store or initiate a branded mail-in

01

Return

Customers bring empties back in-store or initiate a branded mail-in

01

Return

Customers bring empties back in-store or initiate a branded mail-in

02

Identify

PIN (Physical Intelligence Node) recognises eligible products and packaging at SKU level using AI

02

Identify

PIN (Physical Intelligence Node) recognises eligible products and packaging at SKU level using AI

02

Identify

PIN (Physical Intelligence Node) recognises eligible products and packaging at SKU level using AI

02

Identify

PIN (Physical Intelligence Node) recognises eligible products and packaging at SKU level using AI

03

Reward

Points, digital cash, or personalised offers issued on the spot, designed for same-visit redemption

03

Reward

Points, digital cash, or personalised offers issued on the spot, designed for same-visit redemption

03

Reward

Points, digital cash, or personalised offers issued on the spot, designed for same-visit redemption

03

Reward

Points, digital cash, or personalised offers issued on the spot, designed for same-visit redemption

04

Re-engage

Replenishment, upgrades, and refills triggered by lifecycle timing and behaviour

04

Re-engage

Replenishment, upgrades, and refills triggered by lifecycle timing and behaviour

04

Re-engage

Replenishment, upgrades, and refills triggered by lifecycle timing and behaviour

04

Re-engage

Replenishment, upgrades, and refills triggered by lifecycle timing and behaviour

05

Optimise

Each takeback event improves targeting, reporting, and programme performance over time

05

Optimise

Each takeback event improves targeting, reporting, and programme performance over time

05

Optimise

Each takeback event improves targeting, reporting, and programme performance over time

05

Optimise

Each takeback event improves targeting, reporting, and programme performance over time

Where it Runs_

PIN (Physical Intelligence Node)

Branded kiosk and UI for fast, automated and integrated in-store takeback.

PIN (Physical Intelligence Node)

Branded kiosk and UI for fast, automated and integrated in-store takeback.

PIN (Physical Intelligence Node)

Branded kiosk and UI for fast, automated and integrated in-store takeback.

PIN (Physical Intelligence Node)

Branded kiosk and UI for fast, automated and integrated in-store takeback.

Assisted Counters

Staff-supported flows for concessions and high-touch environments

Assisted Counters

Staff-supported flows for concessions and high-touch environments

Assisted Counters

Staff-supported flows for concessions and high-touch environments

Assisted Counters

Staff-supported flows for concessions and high-touch environments

Online and Mail-in

Digital initiation with clear steps, tracking, and branded returns

Online and Mail-in

Digital initiation with clear steps, tracking, and branded returns

Online and Mail-in

Digital initiation with clear steps, tracking, and branded returns

Online and Mail-in

Digital initiation with clear steps, tracking, and branded returns

Omnichannel Participation

One programme across owned retail, partner doors, and digital channels

Omnichannel Participation

One programme across owned retail, partner doors, and digital channels

Omnichannel Participation

One programme across owned retail, partner doors, and digital channels

Omnichannel Participation

One programme across owned retail, partner doors, and digital channels

FIND OUT MORE

FIND OUT MORE

FIND OUT MORE

FIND OUT MORE

What the Platform Delivers.


consumer

Reward Automation

Rewards tied to takeback events, including same-visit redemption

Consumer
45%
35%
30%
25%
MarAprMayJun
Pre Launch
Post Launch

Engagement

+0.0 %
Consumer
45%
35%
30%
25%
MarAprMayJun
Pre Launch
Post Launch

Engagement

+0.0 %

CONSUMER

Behaviour and Conversion Insight

Returns, cohorts, incentive response, and spend impact

PRODUCT

Lifecycle Intelligence

Time-in-use by category and format to inform refills, formats, and product strategy

Lifecycle Duration

0.0months
+12.4%

Lifecycle Duration

0.0months
+12.4%

Material Recovery

Material Recovery

materials

Traceability & Reporting

Documented recovery flows and downstream routing for ESG and regulation

product

Performance Analytics

Participation, redemption, uplift, and operational performance across channels and markets

product

Condition Score

0+1.3 %

Aluminium packaging shows the highest resilience to long term use.

product

Condition Score

0+1.3 %

Aluminium packaging shows the highest resilience to long term use.

Commercial Impact,
Owned by the Teams That Deliver It.


Pentatonic is one takeback programme that different teams use for different outcomes, all powered by the same post-purchase event and data layer.

Loyalty and Marketing

Loyalty and Marketing

Loyalty and Marketing

Loyalty and Marketing

Retail and Store Experience

Retail and Store Experience

Retail and Store Experience

Retail and Store Experience

Product, R&D and Packaging

Product, R&D and Packaging

Product, R&D and Packaging

Product, R&D and Packaging

Sustainability and ESG

Sustainability and ESG

Supply Chain

Sustainability and ESG

Innovation and Digital

Innovation and Digital

Sustainability and ESG

Innovation and Digital

Programme Design, Operations, and Enterprise Fit

Pentatonic is an infrastructure and operations partner, not just a technology vendor. Enterprise-ready: SOC 2 certified, privacy by design, and deploys into existing retail and digital environments with minimal change. Pentatonic engineers work directly with your digital, retail, and IT teams to plan, deploy, and scale.

Programme and Incentive Design

Mechanics aligned to your loyalty structure and commercial goals

Activation Playbooks

Training, materials, and execution support across doors and partners

Reverse Logistics and Routing

Sorting and movement to downstream partners, with traceability built in

Monitoring and Optimisation

Ongoing insight and recommendations to improve participation and uplift

See the Beauty Loyalty Engine in Action

Bring loyalty, retail, sustainability, and innovation leaders together for a focused demonstration tailored to your brand. Book a 15–30 minute session with our specialist team on what takeback-powered loyalty could look like for you.

BOOK A DEMO

See the Beauty Loyalty Engine in Action

Bring loyalty, retail, sustainability, and innovation leaders together for a focused demonstration tailored to your brand. Book a 15–30 minute session with our specialist team on what takeback-powered loyalty could look like for you.

BOOK A DEMO

See the Beauty Loyalty Engine in Action

Bring loyalty, retail, sustainability, and innovation leaders together for a focused demonstration tailored to your brand. Book a 15–30 minute session with our specialist team on what takeback-powered loyalty could look like for you.

BOOK A DEMO

See the Beauty Loyalty Engine in Action

Bring loyalty, retail, sustainability, and innovation leaders together for a focused demonstration tailored to your brand. Book a 15–30 minute session with our specialist team on what takeback-powered loyalty could look like for you.

BOOK A DEMO

PENTATONIC LTD

27 Downham Road Units 5–6

London, N1 5AA

UK

VAT: GB307379003

LINKEDIN

INFINITUM TECHNOLOGIES INC

2140 S Dupont Highway

Camden, Kent, DE 19934

USA

VAT: GB307379003

GET IN TOUCH

PRIVACY POLICY

PENTATONIC LTD

27 Downham Road Units 5–6

London, N1 5AA

UK

VAT: GB307379003

LINKEDIN

INFINITUM TECHNOLOGIES INC

2140 S Dupont Highway

Camden, Kent, DE 19934

USA

VAT: GB307379003

GET IN TOUCH

PRIVACY POLICY

PENTATONIC LTD

27 Downham Road Units 5–6
London, N1 5AA
UK
VAT: GB307379003

INFINITUM TECHNOLOGIES INC

2140 s dupont highway
camden, kent, de 19934
Usa
VAT: GB307379003

GET IN TOUCH

PRIVACY POLICY
LINKEDIN

PENTATONIC LTD

27 Downham Road Units 5–6

London, N1 5AA

UK

VAT: GB307379003

LINKEDIN

INFINITUM TECHNOLOGIES INC

2140 S Dupont Highway

Camden, Kent, DE 19934

USA

VAT: GB307379003

GET IN TOUCH

PRIVACY POLICY