beauty & cosmetics
Driving loyalty after the first sale
Trusted by leaders in Beauty.
Beauty’s Inflection Point.
The beauty industry is shifting fast. Consumers are more intentional, questioning value, and exploring alternatives - 63% even say luxury performs no better than mass. Retail curiosity is high, but conversion and loyalty are harder won.
This creates a powerful opening: brands need new ways to engage customers beyond the moment of purchase. With sales patterns evolving and post-purchase behaviour still invisible, the brands that win will be the ones who create reasons for customers to come back, literally.
Every interaction captures real-time data that connects personalised use-cycle insights, packaging performance, and recovery metrics in one fully transparent platform.
For the first time, Beauty brands can understand exactly how their products are used, providing deep consumer insights that can inform more intelligent marketing, curated service and extensive data for compliance reporting.
Pentatonic has the solution_
Our end-to-end, Beauty solution instantly identifies, grades, and rewards customers on the spot.
How it Works.
END-TO-END VISIBILITY: from store to supply chain and back again
Pentatonic connects and manages every point in the circular commerce journey through one ecosystem:
USE CASES
How Beauty Brands Use Pentatonic_
Beauty's New Metric.
The most valuable data in beauty no longer comes from what is sold. It comes from what comes back, the packaging, the participation, and the proof. Pentatonic enables brands to capture a new layer of post-purchase intelligence that connects real-world behaviour with commercial results.
materials
Obtain full visibility of recoverable materials
See which materials are being returned and in what volume. Turn recovery data into actionable insight for circular design and resource planning.
product
Understand Product Condition at Return
See how products hold up during real use. The condition score reveals wear and material performance on returned items, helping you design more durable, resilient products.
consumer
Re-establish loyalty with your customers
Open a brand new channel of connection with your audience through timely and personalised use and post-use insights
product
Track Real Product Lifespan
Understand how long products remain in use prior to trade-in. Use-cycle data reveals true longevity and helps to predict when customers are ready to repurchase.
