OUR PHILOSOPHY
Commerce doesn't end at checkout, it's just getting started.


Diverse experience
+ deep expertise_
the home of multi-commerce
Since 2019, we have been building the platform that enables the world’s leading consumer brands to monetize the entire consumption lifecycle, from trade-in to resale, repair, refill and recycling.
Since 2019, we have been building the platform that enables the world’s leading consumer brands to monetize the entire consumption lifecycle, from trade-in to resale, repair, refill and recycling.
By combining multi-commerce rails, advanced AI product assessment, and deep logistics orchestration, Pentatonic empowers brands to take products back, upsell customers, unlock secondhand revenue, and gain previously unreachable insight into how their products move through the real world. Our system facilitates all interactions between brands and consumers, captures every data point from scans to transactions, and turns a historically fragmented, end-of-life process into a high-margin growth engine.
Brands currently leveraging our Multi-commerce solution
of consumers within 25 miles return into stores vs MaIL-In
of items returned could be resold
reduction average CO2 emissions of resale versus virgin product distribution

CO-FOUNDER + CEO
Johann Boedecker
Johann Boedecker is the founder and CEO of Pentatonic, an AI platform that automates trade-in programs and agentic commerce. Prior to founding Pentatonic, Johann garnered a decade of manufacturing and supply-chain experience across Taiwan and China, and published on materials science and industrial systems. Pentatonic serves brands across multiple verticals; including consumer electronics, sportswear, toys, and cosmetics, processing trade-ins that generate both immediate revenue and valuable customer insights for improved product development. Pentatonic is headquartered in London, with operations in San Francisco.

CO-FOUNDER + CEO
Johann Boedecker
Johann Boedecker is the founder and CEO of Pentatonic, an AI platform that automates trade-in programs and agentic commerce. Prior to founding Pentatonic, Johann garnered a decade of manufacturing and supply-chain experience across Taiwan and China, and published on materials science and industrial systems. Pentatonic serves brands across multiple verticals; including consumer electronics, sportswear, toys, and cosmetics, processing trade-ins that generate both immediate revenue and valuable customer insights for improved product development. Pentatonic is headquartered in London, with operations in San Francisco.
CO-FOUNDER + CEO
Johann Boedecker
Johann Boedecker is the founder and CEO of Pentatonic. Prior to founding Pentatonic, Johann garnered a decade of manufacturing and supply-chain experience across Taiwan and China, and published on materials science and industrial systems. Pentatonic serves brands across multiple verticals—including consumer electronics, sportswear, toys, and cosmetics—processing trade-ins that generate both immediate revenue and valuable customer insights for improved product development.


CO-FOUNDER + CEO
Johann Boedecker
Johann Boedecker is the founder and CEO of Pentatonic, an AI platform that automates trade-in programs and agentic commerce. Prior to founding Pentatonic, Johann garnered a decade of manufacturing and supply-chain experience across Taiwan and China, and published on materials science and industrial systems. Pentatonic serves brands across multiple verticals; including consumer electronics, sportswear, toys, and cosmetics, processing trade-ins that generate both immediate revenue and valuable customer insights for improved product development. Pentatonic is headquartered in London, with operations in San Francisco.

CO-FOUNDER + CMO
Jamie Hall
Jamie Hall anchors our deep understanding of the consumer landscape. As Co-Founder and Chief Marketing Officer, Jamie directs the integration of customer experience with multi-commerce principles, ensuring that circularity is embedded across our platform, partnerships and programs. He brings invaluable insights from his years in senior leadership roles at Nike and Levi’s, where he developed extensive knowledge of product design, brand communications, marketing operations and customer service innovation.

CO-FOUNDER + CMO
Jamie Hall
Jamie Hall anchors our deep understanding of the consumer landscape. As Co-Founder and Chief Marketing Officer, Jamie directs the integration of customer experience with multi-commerce principles, ensuring that circularity is embedded across our platform, partnerships and programs. He brings invaluable insights from his years in senior leadership roles at Nike and Levi’s, where he developed extensive knowledge of product design, brand communications, marketing operations and customer service innovation.
CO-FOUNDER + CMO
Jamie Hall
Jamie Hall anchors our deep understanding of the consumer landscape. As Co-Founder and Chief Marketing Officer, Jamie directs the integration of customer experience with multi-commerce principles, ensuring that circularity is embedded across our platform, partnerships and programs. He brings invaluable insights from his years in senior leadership roles at Nike and Levi’s, where he developed extensive knowledge of product design, brand communications, marketing operations and customer service innovation.


CO-FOUNDER + CMO
Jamie Hall
Jamie Hall anchors our deep understanding of the consumer landscape. As Co-Founder and Chief Marketing Officer, Jamie directs the integration of customer experience with multi-commerce principles, ensuring that circularity is embedded across our platform, partnerships and programs. He brings invaluable insights from his years in senior leadership roles at Nike and Levi’s, where he developed extensive knowledge of product design, brand communications, marketing operations and customer service innovation.

CO-FOUNDER + CPO
Philip Mossop
Philip Mossop is Chief Product Officer and Co-Founder at Pentatonic, working with product, engineering and data teams to shape the company’s multi-commerce and AI platforms. With a background in building tech and sustainability startups, he focuses on architecting data-rich, AI- and ML-powered agentic commerce systems that orchestrate resale, repair, refill and recycling across channels. Together with the wider team, he translates customer and market needs into scalable products that unlock new value in post-purchase commerce for global brands.

CO-FOUNDER + CPO
Philip Mossop
Philip Mossop is Chief Product Officer and Co-Founder at Pentatonic, working with product, engineering and data teams to shape the company’s multi-commerce and AI platforms. With a background in building tech and sustainability startups, he focuses on architecting data-rich, AI- and ML-powered agentic commerce systems that orchestrate resale, repair, refill and recycling across channels. Together with the wider team, he translates customer and market needs into scalable products that unlock new value in post-purchase commerce for global brands.
CO-FOUNDER + cpo
Philip Mossop
Philip Mossop is a seasoned entrepreneur with over two decades of experience merging sustainability with cutting-edge technology. As Co-Founder and Chief Product Officer, Philip leads the development of innovative platforms that connect customer engagement with intelligent material management. His expertise in digital product development and supply chain optimisation drives our creation of solutions that empower global brands to extend product lifecycles and unlock new value streams.


CO-FOUNDER + CPO
Philip Mossop
Philip Mossop is Chief Product Officer and Co-Founder at Pentatonic, working with product, engineering and data teams to shape the company’s multi-commerce and AI platforms. With a background in building tech and sustainability startups, he focuses on architecting data-rich, AI- and ML-powered agentic commerce systems that orchestrate resale, repair, refill and recycling across channels. Together with the wider team, he translates customer and market needs into scalable products that unlock new value in post-purchase commerce for global brands.
Collaborators and partners
We build the future with those who share the ambition to change it.
Collaborators and partners
We build the future with those who share the ambition to change it.
Collaborators and partners
We build the future with those who share the ambition to change it.
Collaborators and partners
We build the future with those who share the ambition to change it.












HIGHLIGHTS
Snapshot from a busy quarter.
HIGHLIGHTS
Snapshot from a busy quarter.
HIGHLIGHTS
Snapshot from a busy quarter.
our Team
our Team
our Team
our Team
Different perspectives + shared drive: the team building the tech of tomorrow.
Different perspectives + shared drive: the team building the tech of tomorrow.


















CONTACT
CONTACT
CONTACT
CONTACT
Get in touch: email hello@pentatonic.com
or come experience our technology.




27 Downham Road Units 5–6
London, N1 5AA
UK
VAT: GB307379003
2140 S Dupont Highway
Camden, Kent, DE 19934
USA
VAT: GB307379003
GET IN TOUCH
PRIVACY POLICY

27 Downham Road Units 5–6
London, N1 5AA
UK
VAT: GB307379003
2140 S Dupont Highway
Camden, Kent, DE 19934
USA
VAT: GB307379003
GET IN TOUCH
PRIVACY POLICY

27 Downham Road Units 5–6
London, N1 5AA
UK
VAT: GB307379003
2140 s dupont highway
camden, kent, de 19934
Usa
VAT: GB307379003
GET IN TOUCH
PRIVACY POLICY

27 Downham Road Units 5–6
London, N1 5AA
UK
VAT: GB307379003
2140 S Dupont Highway
Camden, Kent, DE 19934
USA
VAT: GB307379003
GET IN TOUCH
PRIVACY POLICY




