We launched in 2017 with a clear purpose: to lead the world into the circular economy.
What began as a direct-to-consumer product business has evolved to become the world’s leading circularity transformation platform. Our hands-on experience is the source of the unique value we provide our clients.
Pentatonic, our journey.
Pentatonic is a circularity transformation platform for global brands, dedicated to rapidly accelerating the shift to a circular economy by helping companies change the way they design, manufacture, sell, and recapture products. We are the first to unite technical know-how, circular design expertise, proprietary supply chain management software, and reverse logistics services on a single platform.
Spanning Europe and North America, we help multinational companies design circular products, translate lofty Net Zero commitments into tangible strategies, optimise their supply chains, eliminate waste, and comply with incoming regulation.
We’re in business to make waste unimaginable.
The circular economy is about rebirth and renewal: from textiles that can be broken down to fibers and rewoven into clothing to materials that compost and re-enter the cycle of nature – and the business models that make these many re’s a reality. Circularity is the Economy of Life.
Our mission is to make circularity easy for the world’s leading brands. It is their activities which impact Earth most. And herein lies the opportunity for scaled change.
Our in-house globally experienced team includes experts in materials science, industrial design, manufacturing, branding and marketing, behaviour design, supply chain management with reverse logistics, and corporate strategy.
The globally experienced team has hands-on experience designing, producing, selling, tracking, and recapturing products across the entire commercial lifecycle.
We can guide corporations because we’ve done it ourselves.
We work with an extensive network of suppliers, subject experts, and technology development teams on a flexible basis. Every one of our team members is dedicated to accelerating the transition to the circular economy as fast as possible, and achieving the greatest impact by transforming how multinationals do business.
Co-Founder and Chief Executive Officer
With over a decade of experience designing and manufacturing cutting-edge sustainable technologies for consumer markets, Johann has risen to become a recognized leader in the global movement toward a circular economy. Johann co-founded Pentatonic in 2016 with the aim of moving circularity from theory into tangible and profitable reality, by bringing together hard science and impeccable design. Johann brings a wealth of direct experience in circular supply chains, having built products and manufacturing technologies with factories from Asia to the UK. Fluent in German, English and Mandarin, Johann is a published molecular science author, and a frequent speaker and advisor on the circular economy. A collaborative, driven, and performance-focused leader, he runs business, team, and organizational development from Pentatonic’s head office in Berlin.
Co-Founder and Chief Brand Officer
An experienced marketeer, for 20 years Jamie worked across senior leadership roles at prestigious brands including Nike and Levi’s, running teams of 60+ and shaping marketing, commercial, digital and retail strategies around the globe. Realizing that transitioning major corporates to circularity requires a highly specialized blend of skills that they desperately need but almost universally lack in-house, Jamie left Nike to co-found Pentatonic with the goal of radically accelerating the transition to a zero-carbon, zero-waste future. As Chief Brand Officer, he oversees all consumer-facing design, brand and communications functions. Having been involved with thousands of product launches in his career, Jamie is a masterful communicator who speaks sustainability in the language of the world’s largest brands. Jamie leads Pentatonic’s London office.
Chief Operating Officer
Philip Mossop is an award-winning entrepreneur, visionary and trendsetter in the world of sustainability. At 19, he founded one of the UK’s first digitally-powered, country-wide recycling companies, running over a million collections per year. More than 20 years later, he is now a proven serial entrepreneur and an expert at creating and building exiting environmental businesses across waste, recycling, energy management and carbon monitoring. Through his intimate knowledge of forward and reverse logistics and digital supply-chain management, Philip brings an essential skillset for closing the loop on circular business models. As COO, Philip is leading the buildout of Pentatonic’s Platform and manages operations in logistics, supply chain, IT, and external commercial relationships. Based outside London, he also oversees Pentatonic’s client projects in the USA.
Greifswalder Straße 51
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